BRX debuts at NRF Europe in Paris

BRX Retail is attending NRF Retail's Big Show Europe for the first time, taking place September 15–17 in Paris under the theme "The Next Now".

The NRF is one of the world's leading retail references and, in addition to its traditional New York edition, now hosts a European edition dedicated to the particularities, trends and pace of innovation of the region's market.

This edition brings together more than 12,000 attendees, around 500 exhibitors and 200 speakers, representing over 60 countries. Key themes include AI applied to operations, demand forecasting, personalization, new business models and retail media — topics already central to the conversations moving global retail forward.

BRX follows these movements closely, expands its international connections and brings new insights into the conversations it holds with clients across Latin America. Attending an event like the NRF also reflects the strategy of broadening relationships, strengthening international presence and tracking the movements shaping the future of retail.

Institutional agenda at the Embassy of Brazil: the program includes a visit to the Embassy of Brazil in France, as part of an initiative to showcase and promote Brazilian companies providing technology, services and products for retail in other markets.

This agenda reinforces BRX's internationalization strategy and creates new opportunities to demonstrate the maturity of Brazilian retail engineering and consulting to operations outside the country.

Being in Paris means following closely where retail is heading — and turning that reading into knowledge, relationships and new opportunities for BRX.

We will share the event's key learnings and trends here soon. Stay tuned!