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Retail is being redesigned.
Analysis, shifts and stories that help explain how retail is changing — drawn from projects, data, operations and real experience.
BRX News
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New clients, international expansion, partnerships, events, recognition and the moves that mark BRX's evolution.
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BRX Insights
Showing 6 of 21
Research, perspectives, interviews, cases and tools on what is changing in retail.
AI & DataArticle
AI in Retail: Adoption Is Growing, but Value Is Still Missing from Critical Areas
Source: Zucchetti Brasil and Central do Varejo.
· 7 min read
AI & DataPerspective
Oracle and Deloitte point to a new era for retail: AI, connected processes, and faster results
Oracle plans to distribute 50 AI-powered capabilities across its retail portfolio in 2026. Beyond expanding the technology catalog, the move highlights an operational question: how can retailers turn intelligence into connected, executable decisions?
· 8 min read
fiscalArticle
CBS of 11.3% in 2027: the impact on retail goes beyond the rate
Tax credits, price formation, margins, suppliers, and systems will be at the center of companies' adaptation to the new tax reality.
· 6 min read
retailArticle
AI Agents Could Command E-Commerce Purchases by 2030, Says Cielo VP
Carlos Alves stated at the Payments Summit 2026 that up to $1 trillion of global commerce could be orchestrated by artificial intelligence decisions and that checkout is likely to become invisible.
· 5 min read
retailArticle
Shopee expands logistics and allocates R$ 48 million in coupons for November campaigns
Shopee announced investments of R$ 23 million in coupons for Black Friday 2026 and R$ 25 million for the 11.11 campaign. According to Exame, the strategy combines consumer incentives with the expansion of logistics infrastructure in Brazil.
· 1 min read
marketArticle
Impact of AI on the Job Market
AI will not replace most jobs, but it will transform professions, making some human skills more valuable than ever.
· 2 min read
Showing 6 of 21
BRX News
Showing 6 of 12
Clients, partnerships, expansion, events, recognition and company milestones.
brxArticle
BRX Retail is among the best IT companies to work for in Brazil in 2026
Note: the statistical indicators presented refer to the set of companies analyzed by GPTW, and not to the individual results of BRX Retail.
· 6 min read
brxArticle
The future does not happen. We build it.
BRX held another edition of its traditional annual strategic planning immersion, a moment dedicated to reflecting on its journey, aligning perspectives, and defining the paths that will guide the company in 2027.
· 1 min read
retailArticle
Black Friday Grows, Traditional Retail Suffers: Consumption Has Changed Address
Projections indicate a heated Black Friday in 2026 while major chains face financial difficulties. The contrast reveals a structural transformation: demand continues to exist, but it is migrating to more efficient, digital, and scalable models.
· 6 min read
NewsArticle
BRX Expands Its Role in the Mexico Mission of Brazil Retail Tech
BRX participates in the Mexico Mission of Brazil Retail Tech, an initiative by Afrac aimed at the internationalization of Brazilian technology companies for retail. With a presentation on its experience in the Mexican market and the coordination of Oracle's participation, BRX reinforces its role as a bridge between companies, partners, and opportunities in Latin America.
· 1 min read
brxArticle
🚀 BRX is coming to Las Vegas for Oracle AI World 2026! 🇺🇸
BRX will participate in the event from October 25 to 28 to track the main trends in artificial intelligence, technology, and retail, strengthen connections, and expand its presence in Latin America.
· 1 min read
NewsArticle
BRX Launches Oracle Retail Project for Entel in Peru and Chile
In partnership with Oracle Consulting, BRX has initiated an implementation project of Oracle Retail Xstore and SIOCS for Entel, operating in Peru and Chile. This initiative reinforces BRX's expertise in retail technology and expands its presence in strategic transformation projects across Latin America.
· 1 min read
Showing 6 of 12
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