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Retail is being redesigned.
Analysis, shifts and stories that help explain how retail is changing — drawn from projects, data, operations and real experience.
BRX News
What's happening around here.
New clients, international expansion, partnerships, events, recognition and the moves that mark BRX's evolution.
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BRX Insights
Research, perspectives, interviews, cases and tools on what is changing in retail.
NotíciaArticle
The More Digital the Purchase, the More Strategic the Physical Store Can Become
As AI agents begin to compare price, inventory, timing, and location before recommending a purchase, the physical store gains a new role: becoming part of the digital infrastructure that connects intent, inventory, fulfillment, and experience.
· 3 min read
AI & DataArticle
Casas Bahia puts AI at the center of retail operations
The company’s strategy shows that artificial intelligence creates impact when connected to execution.
· 3 min read
OperationsArticle
Retail growth remains strong, but recovery is uneven
Stone data points to resilient essential categories and weaker monthly momentum in September
· 3 min read
InnovationArticle
CBS Is Already in Retail Operations: What Brazil’s Tax Authority Data Reveals
The adoption of the new tax field is advancing, but consistency across systems and processes will define the transition
· 3 min read
InovaçãoArticle
How AI is bringing retail insights closer to action
Technology accelerates decisions in pricing, assortment, customer service and fulfillment
· 3 min read
Tax ReformResearch
What IBS and CBS change in retail operations
A practical view of how the new taxation affects purchasing, credits, pricing and cash flow.
· 8 min read
AI & AutomationPerspective
Where AI is already creating real value in retail
Applications that go beyond the hype and are starting to transform decisions and operations.
· 5 min read
Planning & Supply ChainArticle
Inventory is not just availability. It is capital.
How planning decisions affect margin, stockouts and operational efficiency.
· 6 min read
Margin & EfficiencyPerspective
Doing more does not mean operating better
Why retail productivity depends on integrating processes, people and technology.
· 4 min read
Tax & FinanceArticle
Presumptive credits: the blind spot of the tax transition
Where retailers are leaving legitimate credits on the table during the IBS/CBS transition — and how to organize the capture.
· 7 min read
TechnologyInterview
The store became retail's biggest sensor
What checkout, shelf and queue data already reveal about assortment, replenishment and in-store experience.
· 5 min read
OperationsCase
Replenishment without stockouts starts in the store's back office
What separates chains that keep availability with less idle inventory and less operational effort.
· 9 min read
LATAMPerspective
When the model scales before the process
Lessons from Latin American expansions that grew fast — and the cost of organizing the process later.
· 6 min read
BRX News
Clients, partnerships, expansion, events, recognition and company milestones.
brxArticle
BRX Retail will be in Las Vegas for Oracle AI World 2026
BRX will participate in the event from October 25 to 28 to track the main trends in artificial intelligence, technology, and retail, strengthen connections, and expand its presence in Latin America.
· 3 min read
NewsArticle
BRX Expands Its Role in the Mexico Mission of Brazil Retail Tech
BRX participates in the Mexico Mission of Brazil Retail Tech, an initiative by Afrac aimed at the internationalization of Brazilian technology companies for retail. With a presentation on its experience in the Mexican market and the coordination of Oracle's participation, BRX reinforces its role as a bridge between companies, partners, and opportunities in Latin America.
· 3 min read
NewsArticle
BRX Launches Oracle Retail Project for Entel in Peru and Chile
In partnership with Oracle Consulting, BRX has initiated an implementation project of Oracle Retail Xstore and SIOCS for Entel, operating in Peru and Chile. This initiative reinforces BRX's expertise in retail technology and expands its presence in strategic transformation projects across Latin America.
· 3 min read
RecognitionArticle
BRX ranks 4th in GPTW Paraná 2026
BRX ranks 4th among small companies in GPTW Paraná 2026, the state's Best Workplaces ranking, in an edition that recognized 110 organizations.
Global retailArticle
BRX debuts at NRF Europe in Paris
For the first time, BRX attends NRF Retail's Big Show Europe in Paris, expanding its international presence with an institutional agenda at the Embassy of Brazil in France.
International expansionArticle
BRX begins operations in Colombia with Makro
The first project with Makro Colombia marks BRX Retail's formal entry into the Colombian market.
New clientArticle
Sanborns joins the BRX portfolio
BRX is now supporting Sanborns in the implementation of Oracle Retail Merchandising Foundation Cloud Service, a program of high complexity and criticality for the company's operation.
PartnershipsArticle
BRX and KPMG expand joint work in Colombia
Together at ANDICOM 2026 in Cartagena, BRX and KPMG explored new market opportunities and discussed AI's role in the Oracle Retail ecosystem.
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