BRX NewsNew clientSeptember 8, 2026
Sanborns joins the BRX portfolio
BRX is now supporting Sanborns in the implementation of Oracle Retail Merchandising Foundation Cloud Service, a program of high complexity and criticality for the company's operation.
Sanborns is now part of BRX Retail's client portfolio, with a focus on the implementation of Oracle Retail Merchandising Foundation Cloud Service (MFCS).
Founded in 1903 in Mexico City by the American brothers Walter and Frank Sanborn, the chain began as a small pharmacy with a soda fountain and grew into one of the most iconic names in Mexican retail. Today part of Grupo Carso, Sanborns is known for a singular business model that combines department stores with its traditional restaurants — a presence woven into generations of Mexican memory.
The program is of high complexity and criticality for the company's operation. Our work focuses on specialized consulting, adherence to Oracle best practices, unblocking critical workstreams and knowledge transfer to the client's teams.
The partnership reinforces BRX's expansion strategy in Mexico and consolidates our position as the regional specialist in Oracle Retail SaaS across Latin America.
¡Bienvenida, Sanborns!