BRX expands its work in Mexico on a project with Oracle Consulting

BRX expands its presence in Mexico by starting, in partnership with Oracle Consulting, its participation in a strategic project for Sanborns, focused on the implementation of Oracle Retail Merchandising Foundation Cloud Service (MFCS).

Founded in 1903 in Mexico City by the American brothers Walter and Frank Sanborn, the chain began as a small pharmacy with a soda fountain and grew into one of the most iconic names in Mexican retail. Today part of Grupo Carso, Sanborns is known for a singular business model that combines department stores and traditional restaurants — a presence woven into generations of Mexican memory.

The program is of high complexity and criticality for the company's operation. BRX's work will focus on specialized consulting, adherence to Oracle best practices, support to unblock critical workstreams and knowledge transfer to the teams involved in the project, in alignment with Oracle Consulting.

Working jointly with Oracle Consulting reinforces BRX's expansion strategy in Mexico and consolidates its position as the regional specialist in Oracle Retail SaaS across Latin America.