Shopee expands logistics and allocates R$ 48 million in coupons for November campaigns

Shopee announced investments of R$ 23 million in coupons for Black Friday 2026 and R$ 25 million for the 11.11 campaign. According to Exame, the strategy combines consumer incentives with the expansion of logistics infrastructure in Brazil.

Between August and October, the company opened four distribution centers in the metropolitan regions of Recife, Rio de Janeiro, Vitória, and Blumenau. The units operate under a cross-docking model. With the new structures, Shopee claims to have increased its processing capacity by over 60% compared to the November 2025 season, adding capacity for more than 2.4 million packages per day.

The network now has 30 distribution centers, with 25 for cross-docking and five for fulfillment. The company also tripled the operational area of its Piracicaba unit in São Paulo and opened more than 14,000 permanent and temporary positions to meet year-end demand.

The season includes discounts of up to 50%, coupons of up to R$ 100, and free shipping for purchases starting at R$ 10, according to the conditions of each campaign. The calendar includes the seventh edition of 11.11 on November 11, as well as Black Friday, Cyber Monday, and actions aimed at official brands and payments via Pix.

Shopee is also betting on live broadcasts, videos, content creators, and affiliates to present offers. According to the company, the average delivery time in July 2026 was 1.8 days shorter than in the first quarter of 2025, while 85% of deliveries in São Paulo were completed within two days.