BRX Launches Oracle Retail Project for Entel in Peru and Chile

BRX has launched, in partnership with Oracle Consulting, a new Oracle Retail Xstore and SIOCS implementation project for Entel, one of Latin America’s leading telecommunications companies. The initiative will operate across Peru and Chile and represents another step in BRX’s work on strategic retail transformation projects in the region.

In addition to telecommunications services, Entel operates a retail business focused on smartphones, devices, accessories and other technology products. Its stores combine service, customer engagement and shopping experience, offering consumers complete connectivity and technology solutions.

In this context, the implementation of Oracle Retail solutions will support the evolution of store management and the processes related to product sales. Oracle Retail Xstore supports point-of-sale operations, while SIOCS provides capabilities for inventory management and control in the retail environment.

BRX’s role in the project reinforces its experience in applying Oracle Retail technologies to complex, multicountry operations. By supporting Entel in two markets simultaneously, BRX contributes to a more integrated view of the operation while addressing each country’s specific requirements and strengthening process consistency.

Projects of this nature require technological expertise, a deep understanding of operations and the ability to connect different areas of the business. Together with Oracle Consulting, BRX is expanding its contribution to the modernization of telecommunications retail and to the development of more efficient in-store experiences.

The project also expands BRX’s presence in relevant Latin American initiatives, consolidating its work across technology, operations and retail transformation. For telecommunications companies managing dynamic portfolios and multiple customer touchpoints, integrated solutions are essential to meeting changing consumer expectations.

With the launch of the Entel project, BRX reaffirms its commitment to helping leading companies evolve their retail operations through technology, specialized knowledge and regional execution.