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Insights & Market

What we are seeing in retail

Ideas, shifts and decisions that are redesigning operations.

Featured
AI & DataNov 4, 20268 min read

Oracle and Deloitte point to a new era for retail: AI, connected processes, and faster results

Oracle plans to distribute 50 AI-powered capabilities across its retail portfolio in 2026. Beyond expanding the technology catalog, the move highlights an operational question: how can retailers turn intelligence into connected, executable decisions?

Learn more
retailOct 30, 2026

Black Friday Grows, Traditional Retail Suffers: Consumption Has Changed Address

Projections indicate a heated Black Friday in 2026 while major chains face financial difficulties. The contrast reveals a structural transformation: demand continues to exist, but it is migrating to more efficient, digital, and scalable models.

6 min read
fiscalOct 29, 2026

CBS of 11.3% in 2027: the impact on retail goes beyond the rate

Tax credits, price formation, margins, suppliers, and systems will be at the center of companies' adaptation to the new tax reality.

6 min read
retailOct 28, 2026

AI Agents Could Command E-Commerce Purchases by 2030, Says Cielo VP

Carlos Alves stated at the Payments Summit 2026 that up to $1 trillion of global commerce could be orchestrated by artificial intelligence decisions and that checkout is likely to become invisible.

5 min read
retailOct 27, 2026

Shopee expands logistics and allocates R$ 48 million in coupons for November campaigns

Shopee announced investments of R$ 23 million in coupons for Black Friday 2026 and R$ 25 million for the 11.11 campaign. According to Exame, the strategy combines consumer incentives with the expansion of logistics infrastructure in Brazil.

1 min read
marketOct 26, 2026

Impact of AI on the Job Market

AI will not replace most jobs, but it will transform professions, making some human skills more valuable than ever.

2 min read
OperationsOct 23, 2026

Split Payment enters testing phase and expands the operational agenda of Brazil’s Tax Reform

Integration between payment service providers and the Public Platform begins October 15 without affecting real transactions

1 min read
PartnershipsOct 23, 2026

Oracle Announces $1 Billion to Strengthen Partners and Accelerate AI Modernization

The initiative expands training, incentives, technical resources, and customer delivery support.

1 min read
NewsOct 22, 2026

BRX Expands Its Role in the Mexico Mission of Brazil Retail Tech

BRX participates in the Mexico Mission of Brazil Retail Tech, an initiative by Afrac aimed at the internationalization of Brazilian technology companies for retail. With a presentation on its experience in the Mexican market and the coordination of Oracle's participation, BRX reinforces its role as a bridge between companies, partners, and opportunities in Latin America.

1 min read
retailOct 30, 2026

Black Friday Grows, Traditional Retail Suffers: Consumption Has Changed Address

Projections indicate a heated Black Friday in 2026 while major chains face financial difficulties. The contrast reveals a structural transformation: demand continues to exist, but it is migrating to more efficient, digital, and scalable models.

6 min read
fiscalOct 29, 2026

CBS of 11.3% in 2027: the impact on retail goes beyond the rate

Tax credits, price formation, margins, suppliers, and systems will be at the center of companies' adaptation to the new tax reality.

6 min read
retailOct 28, 2026

AI Agents Could Command E-Commerce Purchases by 2030, Says Cielo VP

Carlos Alves stated at the Payments Summit 2026 that up to $1 trillion of global commerce could be orchestrated by artificial intelligence decisions and that checkout is likely to become invisible.

5 min read
retailOct 27, 2026

Shopee expands logistics and allocates R$ 48 million in coupons for November campaigns

Shopee announced investments of R$ 23 million in coupons for Black Friday 2026 and R$ 25 million for the 11.11 campaign. According to Exame, the strategy combines consumer incentives with the expansion of logistics infrastructure in Brazil.

1 min read
marketOct 26, 2026

Impact of AI on the Job Market

AI will not replace most jobs, but it will transform professions, making some human skills more valuable than ever.

2 min read
OperationsOct 23, 2026

Split Payment enters testing phase and expands the operational agenda of Brazil’s Tax Reform

Integration between payment service providers and the Public Platform begins October 15 without affecting real transactions

1 min read
PartnershipsOct 23, 2026

Oracle Announces $1 Billion to Strengthen Partners and Accelerate AI Modernization

The initiative expands training, incentives, technical resources, and customer delivery support.

1 min read
NewsOct 22, 2026

BRX Expands Its Role in the Mexico Mission of Brazil Retail Tech

BRX participates in the Mexico Mission of Brazil Retail Tech, an initiative by Afrac aimed at the internationalization of Brazilian technology companies for retail. With a presentation on its experience in the Mexican market and the coordination of Oracle's participation, BRX reinforces its role as a bridge between companies, partners, and opportunities in Latin America.

1 min read
retailOct 30, 2026

Black Friday Grows, Traditional Retail Suffers: Consumption Has Changed Address

Projections indicate a heated Black Friday in 2026 while major chains face financial difficulties. The contrast reveals a structural transformation: demand continues to exist, but it is migrating to more efficient, digital, and scalable models.

6 min read
fiscalOct 29, 2026

CBS of 11.3% in 2027: the impact on retail goes beyond the rate

Tax credits, price formation, margins, suppliers, and systems will be at the center of companies' adaptation to the new tax reality.

6 min read
retailOct 28, 2026

AI Agents Could Command E-Commerce Purchases by 2030, Says Cielo VP

Carlos Alves stated at the Payments Summit 2026 that up to $1 trillion of global commerce could be orchestrated by artificial intelligence decisions and that checkout is likely to become invisible.

5 min read
retailOct 27, 2026

Shopee expands logistics and allocates R$ 48 million in coupons for November campaigns

Shopee announced investments of R$ 23 million in coupons for Black Friday 2026 and R$ 25 million for the 11.11 campaign. According to Exame, the strategy combines consumer incentives with the expansion of logistics infrastructure in Brazil.

1 min read
marketOct 26, 2026

Impact of AI on the Job Market

AI will not replace most jobs, but it will transform professions, making some human skills more valuable than ever.

2 min read
OperationsOct 23, 2026

Split Payment enters testing phase and expands the operational agenda of Brazil’s Tax Reform

Integration between payment service providers and the Public Platform begins October 15 without affecting real transactions

1 min read
PartnershipsOct 23, 2026

Oracle Announces $1 Billion to Strengthen Partners and Accelerate AI Modernization

The initiative expands training, incentives, technical resources, and customer delivery support.

1 min read
NewsOct 22, 2026

BRX Expands Its Role in the Mexico Mission of Brazil Retail Tech

BRX participates in the Mexico Mission of Brazil Retail Tech, an initiative by Afrac aimed at the internationalization of Brazilian technology companies for retail. With a presentation on its experience in the Mexican market and the coordination of Oracle's participation, BRX reinforces its role as a bridge between companies, partners, and opportunities in Latin America.

1 min read
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We breathe retail.

Every format has its own dynamics, operations and challenges. We know these differences because we are part of this world every day.

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How we help retail move forward

We connect strategy, operations, data and technology to turn real retail challenges into concrete progress.

Merchandising, Planning & Supply Chain

From demand to price, from supplier negotiation to replenishment: we connect the decisions that determine inventory, availability and margin.

Planning · Merchandising · Deals · Pricing · Allocation

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Operations & Omnichannel

Integrated processes, channels, orders and execution for smoother, more consistent operations.

Stores · Inventory · Orders · Omnichannel

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Tax & Finance

Efficiency, control and adaptation to the tax and financial complexity of retail.

Tax · Tax Reform · Costs · Financial Close

Data, AI & Automation

Data, artificial intelligence and automation applied to decisions, productivity and new ways of operating.

Data · Analytics · Applied AI · Automation

Technology & Platforms

Architecture, integration, platforms and technology as the foundation for transformation and scale.

Oracle Retail SaaS · Integrations & APIs · Support & Evolution · BRX Accelerators

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Experience in motion

For more than a decade, BRX has worked alongside retailers, connecting business, operations and technology expertise to tackle real challenges and transform what matters.

Oracle Gold PartnerExplore our Oracle Retail workOfficial Oracle partner

Experience milestones

  1. Tax Reform

    C&ARennerGPAOXXO

    C&A, Renner, GPA and OXXO

    Supporting the tax transition for all four retailers.

  2. 5 months

    Facily

    Facily

    Brazil's first Oracle Retail SaaS implementation.

  3. 9 months

    OXXO

    Grupo NÓS / OXXO Shell Select

    V19 implemented during the pandemic.

Explore our clients & cases

BRX News

retailBlack Friday Grows, Traditional Retail Suffers: Consumption Has Changed Address
NewsBRX Expands Its Role in the Mexico Mission of Brazil Retail Tech
brx🚀 BRX is coming to Las Vegas for Oracle AI World 2026! 🇺🇸
NewsBRX Launches Oracle Retail Project for Entel in Peru and Chile
NewsBRX secures strategic project with OXXO in Colombia
RecognitionBRX ranks 4th in GPTW Paraná 2026
Global retailBRX debuts at NRF Europe in Paris
International expansionBRX begins operations in Colombia with Makro

Careers — But it's people who transform the business

BRX team gathered around a work conversation in the office

Careers

AI changes the speed.Experience sets the direction.Technology empowers teams.But it's people who transform the business.

At BRX, development, collaboration and innovation are part of how we work every day.

Recent recognition

4th

place

Great Place To Work — Melhores Empresas Para Trabalhar no Paraná 2026

GPTW Paraná 2026

Among the small companies recognized in Paraná.

6th

place

Prêmio Empresa Inovadora 2025

Prêmio Empresa Inovadora 2025

Technology & Communication category.

Explore our culture

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